Advisory · Industries
Where the details decide the deal.
A generalist sees a company. A specialist sees the license that has to transfer, the platform that could change its terms, the client that is forty percent of revenue, and the buyer who will pay for all three. We work in six industries where those details are the transaction.
Six drawers
Black Key Advisory specializes in six industries: licensed cannabis, digital marketing agencies, software and SaaS, e-commerce and consumer brands, fintech and financial services, and real-estate-adjacent service businesses. Each page covers the segments we work in, the valuation drivers, the buyer universe, the diligence issues, and the deal structures that actually close.
- 01CannabisDispensaries, cultivation, processing, brandsSelling a licensed cannabis business is not a Main Street transaction.
- 02Digital agenciesMarketing, creative, media, SEO, development shopsAgencies are valued on the revenue that stays after the founder leaves.
- 03Software & SaaSSaaS, vertical software, marketplaces, toolsSoftware is the one asset class where the buyer can read the product before they read the numbers.
- 04E-commerce & consumerDTC brands, marketplace sellers, subscriptionAn e-commerce company is judged on two things a buyer can measure in a week: contribution margin after advertising and fulfillment, and how much of the revenue depends on a platform whose terms can change.
- 05Fintech & financial servicesPayments, lending, insurance, advisory, back-officeIn financial services, the license, the compliance file and the partner relationships are the business.
- 06Real-estate servicesProperty management, brokerages, service contractsReal-estate service businesses are two assets in one: a book of recurring contracts and, often, the real estate they operate from.
If your industry is not listed, ask anyway.
Notice
Black Key Holdings provides business transaction and M&A advisory services. We do not provide legal, tax, accounting, investment, securities or regulatory advice. Services and transaction structures vary by jurisdiction. Each party should retain its own qualified legal, tax, accounting and regulatory professionals. Nothing on this website constitutes an offer to sell or a solicitation of an offer to purchase any security or licensed business interest.